Provide useful business context

The business profile under Settings → POM AI → AI Setup gives each generation tool permanent context about the brand. It is split into focused sections so POM AI can send only what a tool needs instead of attaching one long description to every request.

Before you start

You need permission to open the POM AI settings. Gather current, public information about the business and remove confidential customer, commercial or operational details before saving it.

The complete structured profile may contain up to 50,000 characters. The counter above the fields shows the combined total. Each AI request still receives only the relevant sections, but writing and other context-aware tools can now receive the complete selected profile. A small additional envelope accommodates the section headings without cutting profile content.

The short description

Your business short description remains a standalone sentence. Start with the type of business, then what it sells, then its value proposition:

Interior Design Brand – Handcrafted oak furniture for calm, enduring interiors.

Translation requests use this sentence to identify the sector and choose appropriate terminology. Keep it accurate even when the structured profile is complete.

The structured profile

Complete the sections that apply to the business:

• Brand and business identity — name, sector, purpose, story, locations and markets.
• Products, services and experiences — what customers receive, delivery format, scope and important exclusions.
• Target audience — buyers and users, their situation, needs, desired outcomes and objections.
• Value proposition and positioning — the result, differentiators, method and intended market position.
• Brand voice and tone — register, point of view, sentence style and examples that sound right or wrong.
• Preferred vocabulary and terminology — canonical names, spellings, preferred terms and words to avoid.
• Restrictions and non-negotiable rules — unsupported claims, forbidden topics, persuasion tactics, visual exclusions and mandatory qualifiers.
• Proof points and credibility — verified experience, qualifications, measured outcomes, publications and warranties.
• Visual identity and art direction — palette, materials, lighting, composition, subjects and visual exclusions.
• Translation and localization guidance — regional variants, formality, protected names and market-specific language decisions.

Select View detailed guidance and example beside any field to open its help dialog. The dialog explains what belongs in that section and gives a complete example without making the settings page permanently long.

Prepare the profile with ChatGPT

Markdown is recommended for the structured fields. Short headings, bullet lists, terminology tables and compact examples make a long profile easier to review and update, and POM AI preserves that plain-text structure when it sends the relevant sections.

The profile summary includes Download the example Markdown and ChatGPT prompt. The downloaded file contains the exact field structure, suggested lengths, detailed instructions, quality checks and a placeholder for the complete source context of your business.

1. Download the Markdown file from Settings → POM AI → AI Setup.
2. Replace the source-context placeholder with current information about the business.
3. Remove credentials, personal customer information and confidential material.
4. Upload the completed file to ChatGPT and ask it to follow the prompt contained in the file.
5. Review the response and resolve every [NEEDS CONFIRMATION] marker.
6. Copy each generated section into the POM AI field with the same heading and save the settings.

The file is an authoring aid, not an automatic import. Nothing is added to POM AI until you review and paste the generated sections into the settings form.

How tools select context

For a multi-step writing operation, the selected context accompanies each model request so separate sections keep the same positioning and voice. Complete sections concisely: repeated padding increases input use, credit cost and processing time without improving the result.

Write useful entries

Write for a competent collaborator who has never seen the site.

1. Put each fact in the narrowest matching section. Do not repeat the audience in the brand, offering and positioning fields.
2. Use concrete facts. “Fixed-price WordPress performance audits for stores processing over 1,000 orders a month” is more useful than “digital consulting”.
3. Pair voice adjectives with real sentences. “Warm and precise” becomes actionable when followed by a sentence the brand would publish.
4. State boundaries explicitly. “Never claim carbon neutrality without a named certification” is stronger than “communicate responsibly”.
5. Date proof points that can change. Do not let an old project count become a permanent claim.

Preserve an existing description

After an update, an existing full business description appears automatically in Brand and business identity until the structured profile is saved. Move details from that imported text into the appropriate sections, then save. No old description is discarded during the transition.

Verify the result

1. Confirm the combined counter remains at or below 50,000 characters.
2. Save the settings and reload the page.
3. Check that every completed section still contains its value.
4. Open one help dialog, close it with Close, and confirm focus returns to the help link.
5. Run a short paragraph or image task and check that the result follows the relevant profile sections without importing unrelated details.

Keep it safe and current

Anything in a selected profile section leaves the site when a matching AI tool runs. Never store credentials, private customer records, unpublished negotiations or confidential strategy in these fields. See Understand data sent for AI processing.

Review the profile when the offer, audience, positioning, terminology, visual system or legal boundaries change. If several unrelated outputs become wrong in the same way, correct the shared profile before rewriting individual prompts.