Images

Photography decides which layouts are available to you. A complete, consistent set opens every option; a partial set makes Price list the only honest choice.

The image fields

Field Menu types Purpose
Galería À la carte, terrace, breakfast, desserts, bar menu, cocktails, tasting menu, set menu One or more photos of the item
Imagen Wine list, beverages A single image — usually the bottle
Vídeo All item types A YouTube or Vimeo URL
Background image Per menu type, in Content settings The archive's background

Nothing is uploaded for video; you paste the link.

If an item has photos in Galería but no featured image set, the first gallery photo becomes the featured image when the item is saved.

That is a convenience, not a rule to rely on: set the featured image deliberately when a specific photo should represent the dish.

Consistency beats quality

One good photographer, one session, one style will produce a better menu than a mixture of excellent images taken at different times.

Decide and hold to:

  • orientation — portrait, square or landscape, one of them;
  • distance and angle — overhead, or at 45 degrees, not both;
  • background and surface — one table, one cloth, one set of props;
  • lighting — one temperature and direction;
  • plating — the same crockery.

Mixed orientations are the most damaging inconsistency, because grids and carousels lay cards out from the image shape.

Sizes

Upload photos at the size you intend to publish. Fenómenus does not crop or re-shoot, and an oversized image slows down a phone at a busy table without looking better.

In a PDF design, an image is a freely positioned layer. A loop-item dynamic image can use the featured image, an allowed image meta field, and a fixed fallback URL in sequence. See Images in PDF designs.

Background images

Each menu type can have an archive background image, set under Content settings → Content settings.

Use it as texture, not as content: a background competing with dish photos makes both unreadable. Check the contrast of text over it before publishing, in the light and dark parts of the image.

Placeholders

Items without a photo fall back to a placeholder rather than leaving a gap — a generic one for most menu types, and a wine-specific one for the wine list.

That is a safety net, not a plan. A grid where a third of the cards are placeholders is the single most visible sign of an unfinished menu.

When photography is incomplete

Two honest options:

  1. Publish with Price list, which does not expose gaps, and switch to a photo-led layout when the set is complete.
  2. Publish a photo-led layout for one complete section — desserts, cocktails — and keep the rest as a price list. Layouts are per menu type.

Never publish a photo-led layout over a half-photographed menu.

Check it on a phone

  • [ ] Every item in a photo-led layout has a real image.
  • [ ] Orientation and style are consistent throughout.
  • [ ] Text over images is legible on every image, not only the dark ones.
  • [ ] Images load quickly on a mobile connection.
  • [ ] The background image does not compete with the content.
  • [ ] Videos, where used, are short and consistent with the photography.