Event hashtags

Custom event hashtag stores a campaign hashtag on the event.

Where

Events settings → Event info → Custom event hashtag, with #Event shown as a placeholder to indicate the expected format.

What it is for

A single, canonical place to record the hashtag an event uses, so that everyone working on the event reads it from the same field rather than from a chat thread:

• the marketing team preparing posts;
• the person writing the printed material;
• whoever answers questions during the event;
• any integration or template that wants to print it.

What the plugin does with it

The value is stored on the event and exposed through the event's REST data, so custom templates, page-builder elements and integrations can read and render it.

The supplied single-event template does not print it. If the hashtag must appear on the event page, put it where visitors will see it — typically the content or the introduction — or have a developer render the stored value through a template customization. See Template integration.

Setting this field alone does not change the public page.

Writing the value

• Include the #. Store #SoilDay26, not SoilDay26, so whatever prints it does not have to guess.
• One hashtag per event. The field is a single value; a list of five hashtags is a campaign brief, not a field value.
• No spaces. Hashtags break at the first space.
• Keep it short and readable. Capitalize the words — #OpenDay26 reads better than #openday26.
• Reuse the series hashtag across editions if the campaign is annual, and distinguish the year.

Hashtags versus tags

They are different things and it is worth not confusing them:

A hashtag does not create an archive, does not filter anything and is not clickable on the site. If you want visitors to browse related events, use types and categories.

Where to publish it

Since the supplied template does not print it, decide deliberately where visitors read it:

• in the introduction, as a closing line — Share your day: #OpenDay26;
• at the end of the content;
• on printed material and social posts, taken from this field.

The field remains the single source of truth even when the page prints it from somewhere else.

Verify

1. Save the event.
2. Reopen it and confirm the value persisted.
3. If you also print it in the content or introduction, confirm the two match exactly.
4. Confirm the hashtag is the one the marketing material uses.